The common trend these days is to name your product a base word:
I get it — it’s bucking the trend of the old domain name cycle, where everything was a made up word or a variation of an existing word (Reddit, Google, Digg, Flickr, Del.icio.us, Tumblr, etc). It’s also most likely harder to make a Copyright claim against the name since it is too generic (even when scoped to a specific industry).
But here’s the rub — sometimes this makes it impossible to find you on Google, so I end up having to tack on other words to describe what you do. Go becomes “golang”. Swift becomes “Apple swift”. Django becomes “django python”, Square becomes “Square payments”. Now I realize while this isn’t that difficult — I have to do this for the famous products/services/libraries!
Just imagine being a new startup fresh out the gate, wanting to call yourself something like Rent.io. You specialize in helping people find rentable apartments near them, get in contact with the building manager for them, fill in their lease information, and basically streamline the whole process of getting an apartment.… (Read More)